Killie Trust

A Case Study

Join Opt Out
Join Renew

Join Opt Out
Join Renew

The Killie Trust: a movement we can all get behind

When Kilmarnock Football Club announced plans in June to install safe-standing sections in both the East Stand and the Moffat Stand at Rugby Park, it would have been easy to overlook the fact that this is the first such project in Britain to be funded entirely by the fans. In the same respect, so too would it have been easy to overlook the laudable work over the years of the body that has made such fan funding possible: the Killie Trust.

‘A Supporters’ Trust is a democratic, not-for-profit organisation of supporters, committed to strengthening the voice for supporters in the decision making process at a club, and strengthening the links between the club and the community it serves’ - Supporters Direct Scotland

Launched in 2003, the Killie Trust (the Kilmarnock Supporters Society Limited) and the volunteers behind it have worked tirelessly to give the Kilmarnock faithful a greater say in the running of their beloved club. The achievements of the Trust to date make for impressive reading: helping to rescue the clubs’ youth development programme, securing the appointment of a fan to the board of Kilmarnock Football Club, paving the way for a new viewing platform for wheelchair users in the Moffat Stand and of course funding the new safe-standing sections. Through both the Killie Trust itself and its ‘Trust in Killie’ campaign, almost £300,000 has been injected into the club in total: £120,000 via the Fifty for the Future campaign and £180,000 via ‘Trust in Killie’.

Beyond those projects, it is also worth noting the role that the Trust can play in freeing up funds for the club to potentially use in recruiting and retaining players. Essentially, the more people who sign up to the Trust (naturally increasing Trust contributions to the Club), the more money the Club will have at its disposal to spend on other key areas such as player recruitment and retention. As such, supporting the Trust helps to make a difference both on and off the pitch.

With continued and increased fan support and donations, the Killie Trust undoubtedly has the potential to further develop its integral role in both safeguarding the future of our club and helping to drive it forward. As of October 2019, almost 700 active Trust members pledge their support through an annual subscription while 400 fans from around the globe contribute to the ‘Trust in Killie’ initiative on a monthly basis. While these figures are wholly encouraging, it is hoped that the number of fans taking a few minutes to sign up to one or indeed both of the programmes will continue to rise as time marches on.

Trust Membership costs £10 a year in exchange for an important voice in the running of the Trust. The ‘Trust in Killie’ initiative offers a further opportunity for supporters keen to provide financial support: fans can opt to donate as much or as little as they want on a monthly or ad-hoc basis. Those who sign up to the ‘Trust in Killie’ initiative are entered into a monthly prize draw and have the opportunity to attend exclusive events like the hugely successful ‘On Board…in Person’ event with Cathy Jamieson and Phyllis McLeish. Notably, donations through the ‘Trust in Killie’ initiative create a tax free revenue stream to boost the Club’s budget. Every penny donated therefore through the initiative goes directly to the Club.


How to get involved

The sign up process is straightforward and takes less than five minutes. A match day sign-up stand will soon be in place in the new Killie Club (formerly the Sports Bar) at Rugby Park, offering supporters the chance to come along, sign up in person, ask any questions they may have and discover the full range of benefits that comes with signing up. Supporters can also sign up online. To find out more, please email [email protected].


Hearts, Motherwell and St Mirren

Elsewhere, the success stories at Hearts, St Mirren and Motherwell respectively are further demonstrative of the inherent advantages that supporters’ involvement can bring to Scottish football. At Tynecastle, considerable funds have been invested by the Foundation of Hearts. In particular, the Foundation contributed a staggering £3 million towards the construction of the capital side’s immaculate new stand - that figure represented 20% of the reported total cost. In total, monthly contributions from 8,000 members have allowed the Foundation to plough over £9 million into the club since 2013.

At Fir Park, the Well Society has played a pivotal role in both reducing the club’s debt and facilitating the day-to-day running of the Club’s youth academy. Backed financially by the Well Society, the success of the academy at Motherwell is irrefutable: David Turnbull, Jake Hastie and Allan Campbell are just a few to have come through the Steelmen’s ranks in recent years. The Society currently boasts over 2,800 members contributing over £15,000 per month to the Club. Coincidentally, Motherwell are one of a growing number of Scottish clubs (such as Stirling Albion and Annan Athletic) that are owned by their supporters. While fan ownership may not float every supporter’s proverbial boat, the progress that has been achieved at the Lanarkshire outfit clearly serves to further highlight the power and potential of supporters’ involvement.

Over in Paisley, St. Mirren’s ‘Buy the Buds’ initiative, driven by the St Mirren Independent Supporter’s Association (SMISA), is supported by about 1,250 members.  As well as purchasing shares in St. Mirren Football Club, SMISA also devotes a small percentage of funds raised to specific club and community-related projects voted for specifically by its members. So far, the initiative has enabled a batch of season tickets to be purchased for use free-of-charge by local community and charity groups. Financial support has also been provided to St Mirren Women’s team, funding the purchase of away kits and match balls. Perhaps most notably, £50,000 was committed towards the cost of replacing the astrograss pitch at the club’s training ground and youth academy.

Whether it be financing stadium improvements, investing in the youth academy or making a palpable difference in the local community, the potential of supporters’ organisations is indisputable. Regarding the ‘Trust in Killie’ initiative and its 400 or so subscribers, there is an understandable sentiment that the loyal fanbase turning up at Rugby Park on a fortnightly basis remains a resource that has not yet been fully tapped into. With increased support from those fans, the Killie Trust can continue to make a positive impact and emulate the commendable achievements at Hearts, Motherwell and St Mirren. Let’s get right behind it.




Home Attendance

Uptake (percentage of average
home attendance signing up)

Hearts (Foundation of Hearts)




Motherwell (The Well Society)




St Mirren (SMISA)




Kilmarnock (The Killie Trust - yearly contribution)




Kilmarnock (‘Trust in Killie’ - monthly contributions)





The Killie Trust: safeguarding the future of our club

Above I have discussed the admirable work of Killie Trust, highlighting its achievements to date and comparing it with other supporters’ organisations in Scotland. While the Trust has been instrumental in delivering numerous worthwhile projects such as safe-standing sections and a new club mascot, the organisation also has a vital role to play in safeguarding the future of our Club as a whole.

Two recent examples from England have served as a chilling reminder of the ease with which poorly run clubs can find themselves on the brink of financial ruin. Perhaps the most alarming aspect of Bury Football Club’s demise was the nonchalance of owner Steve Dale as the situation worsened at Gigg Lane. When he took over, Dale allegedly made outlandish and unrealistic commitments that were, perhaps unsurprisingly with the benefit of hindsight, never realised. Indeed, Dale conceded in a recent interview with Radio Five Live that he ‘never went to Bury, it's not a place I frequented so for me to walk away from Bury and never go back is a very easy thing to do because I don't do anything up there’. He then went on to say that ‘I didn't even know there was a football team called Bury to be honest with you, I'm not a football fan’. Ultimately, Dale’s dilettantish approach betrayed his ultimately fatal lack of commitment to the club, the fans and the local community.

At Bolton, Ken Anderson had previously been disqualified from directing businesses after eight of his companies had gone bust. A warrant for his arrest had also been obtained when he failed to appear to be examined on one of his company’s finances. However, when his disqualification order concluded in October 2013 Anderson was allowed to become involved with Bolton. The ominous writing was on the wall and the tumultuous downward trajectory that the Trotters have suffered since their relegation from the Premier League back in 2012 largely coincides with the businessman’s time at the club. While players went without wages, suppliers went unpaid for extended periods and the EFL imposed a transfer embargo, Anderson himself was conveniently paid over half a million pounds in supposed ‘consultancy fees’. Perhaps understandably, former Crystal Palace owner Simon Jordan described Anderson’s reign at Bolton as ‘the worst kind of ownership you can ever see’ in an interview with talkSPORT.

The Killie Trust can however play a role in helping to ensure that such individuals are never involved with our own Club. Reassuringly, director Phyllis McLeish confirmed at the recent Killie Trust event, On Board…in Person, that the Club would only consider investment where the investor has the appropriate motives and can demonstrate a connection with the town and the club or, as the case may be, conveys a genuine willingness to develop such a connection.

Quite simply, the only constant at a Club is the fanbase. An owner with deep pockets can come and hastily go. A league sponsor might abruptly pull the plug on its funding. A broadcaster could plunge into administration overnight. However, the fans turning up on a weekly basis or tuning in from abroad to support their team with unwavering loyalty will, for the most part, always be there. At Kilmarnock, it is important to remember the unsustainable financial malaise that threatened to slowly strangle the club over a number of years. Had it not been for the life-saving deal that was reached with Bank of Scotland in 2014, who knows what would have become of our great club. Thankfully, the Killie Trust provides us, the fans, with a fully transparent avenue through which we can ensure that the Club never finds itself in that position again. I said it last week and I’ll say it again: let’s get right behind it.

Alasdair Madden

Killie Trust

Website Privacy Statement

Our policy relating to data collection and privacy has fairness at its heart and is never intended to cause objection or complaint and to that end if there is any dubiety we will not store your information. As a business we wish to stay in communication with your and keep you up to date with news, offers and updates on our product which you may find of interest, but we will only do this with your clear and specific consent.

Standard Privacy Policy

This privacy policy sets out how KILLIE TRUST uses and protects any information that you give KILLIE TRUST when you use this website.

KILLIE TRUST is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

KILLIE TRUST may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 13th Jun 2018 


We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online and offline.

Where we collect this information

As a business we collect data for a number of sources, but our data policy applies to all of the following including personal data collected at reception, check in, exhibitions, on and off-line competitions, guest questionnaires, online bookings, online communications, digital newsletter sign ups from websites and social media, shared promotions with partners and others not listed.

We confirm that unless specific consent is given by the user the information shared will not be stored beyond the purpose intended. If specific consent is given to use the information collected it will be stored securely and digitally encrypted and password protected. 

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data, using Google Analytics normally but on occasion other aggregation tools that advise us about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:
●    whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
●    if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us or by clicking unsubscribe where available.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting only if you specifically consent to us that you wish this to happen.
We undertake that third parties will only include businesses that support our business and your stay such as travel providers, visitor attractions, event providers and others directly related to our business offering.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us [email protected] as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Our Website and In House Data Collection Policy

Our email collection policy is fully consent based and in entering your details clear consent is given by the user to receive future marketing materials from ourselves. The following information makes clear our policy on use of consent based email marketing and communications.

What we collect

We may collect the following information on a consent only basis:
●    name and job title
●    contact information including email address
●    demographic information such as postcode, preferences and interests
●    other information relevant to customer surveys and/or offers

What we do with the information we gather

The majority of the information we gather is required for contractual and legal purposes and to allow us to offer products and services as purchased. 
When consent is given to use the information for marketing and communication purposes it is used for the following reasons:
●    We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
●    From time to time, we may also use your information to contact you using your provided email address for market research purposes. 

Your information will never be shared with any third parties and at all times you have the right to unsubscribe permanently from our database with a simple click of the unsubscribe information at which time your details will be deleted from the mailing lists and removed from the database permanently with no archived records retained.

Killie Trust

Website Terms and Conditions

Your use of the Killie Trust Web Site is subject to these terms and by using the Site you show your agreement to such terms. If you do not accept our terms, please do not use the Web Site.

Ownership of Web Site

This Web Site belongs to Killie Trust.


Headings used in these terms and conditions are for convenience only and shall not affect their interpretation.


The images, logos and names on this Web Site which identify Killie Trust or third parties and their products and services are proprietary marks of Killie Trust and/or the relevant third parties. Nothing contained in this Web Site shall be deemed to confer on any person any license or right on the part of Killie Trust or any third party with respect to any such image, logo or name.


Killie Trust reserves the right, at any time and without prior notice, to remove or cease to supply any product or service contained on this Web Site. In the event that such removal takes place we shall not be liable to you in any way whatsoever for such removal.

Phone Calls and Emails

Telephone calls using the telephone numbers provided on this Web Site and email correspondence with Killie Trust at the email addresses accessible through, or discernible from, this Web Site may be recorded or monitored. By using such communication methods you are consenting to the recording or monitoring of the same.

Telephone charges

The price of calls may vary depending on your telecoms supplier. Please check with your operator for exact charges.


Commercial use

This Web Site is for non-commercial, personal use only. The services contained on this Web Site may be supplied on a commercial basis on payment to Killie Trust or its service or product suppliers of its charges from time to time.

In the event that you use any of the services contained on this Web Site for commercial use, Killie Trust shall be entitled to charge you at its applicable rates in respect of such commercial use.


The copyright in the material contained in this Web Site belongs to Killie Trust or its licensed source. Any person may copy any part of this material, subject to the following conditions:

the material may not be used for commercial purposes;

the copies must retain any copyrights or other intellectual property notices contained in the original material;

the products and technology or processes described in this Web Site may be subject to other intellectual property rights reserved by Killie Trust or by other third parties with no license granted in respect of those intellectual property rights); images on this Web Site are protected by copyright as its text by IPR and may not be reproduced or appropriated in any manner without the written permission of their respective owner(s).

Changes to Terms and Records of Agreements

We reserve the right to change these terms and conditions at any time by posting changes on the Web Site. It is your responsibility to review the Web Site terms and conditions to ensure you are aware of the latest terms and conditions. Your use of this Web Site after a change has been posted will be deemed to signify your acceptance of the modified terms and conditions. We recommend that you print off and retain for your records a copy of these terms and conditions from time to time and a copy of any terms and conditions relating to any product or service which you apply for online, together with any related application form completed and submitted.

Any amendment to terms and conditions must be agreed in writing by us, or, if appropriate, by the relevant company or individual supplier with whom you contract.


Whilst Killie Trust has taken due care and attention in the preparation of the contents of this Web Site, this Web Site and the information, names, images, pictures, logos, icons regarding or relating to Killie Trust or our products and services marketed on the site (or to third party products and services), are provided on an 'as is' basis without any representation or endorsement being made and without any warranty of any kind, whether express or implied, including but not limited to, any implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy.

To the extent permitted by law, all such terms and warranties are hereby excluded. In no event will Killie Trust be liable, whether in contract or tort (including negligence or breach of statutory duty) or otherwise for any losses sustained and arising out of or in connection with use of this Web Site including, without limitation, loss of profits, loss of data or loss of goodwill (in all these cases whether direct or indirect) nor any indirect, economic, consequential or special loss.

Killie Trust does not represent that the information contained in this Web Site is accurate, comprehensive, verified or complete, and shall accept no liability for the accuracy or completeness of the information contained in this Web Site or for any reliance placed by any person on the information.

Killie Trust does not warrant that the functions or materials accessible from or contained in this Web Site will be uninterrupted or error free, that defects will be corrected or that this Web Site or the server that makes it available are virus or bug free or represent the full functionality, accuracy, reliability of the materials.

If any of these Terms and Conditions (or any terms and conditions relating to a product or service referred to in this Web Site) should be determined to be illegal, invalid or otherwise unenforceable by reason of the laws of any state or country in which such terms and conditions are intended to be effective, then to the extent of such illegality, invalidity or unenforceability, and in relation to such state or country only, such terms or condition shall be deleted and severed from the rest of the relevant terms and conditions and the remaining terms and conditions shall survive, remain in full force and effect and continue to be binding and enforceable. Nothing in these terms and conditions shall exclude Killie Trust's liability for death or personal injury resulting from negligence of Killie Trust.

Intellectual Property Rights

All Intellectual Property Rights (including, without limitation, all database rights, rights in designs, rights in know-how, patents and rights in inventions (in all cases whether registered or unregistered and including all rights to apply for registration) and all other intellectual or industrial property rights in any jurisdiction) in any information, content, materials, data or processes contained in or to this Web Site belong to Killie Trust or its licensed source. All rights of Killie Trust in such Intellectual Property Rights are hereby reserved.

Jurisdiction and Law

Killie Trust makes no representation that any product or service referred to on or through the Web Site is appropriate for use, or available in other locations. The information and other materials contained in this Web Site may not satisfy the laws of any other country and those who choose to access this Site from other locations are responsible for compliance with local laws if and to the extent local laws are applicable.

These Terms and Conditions and any terms and conditions relating to products or services described in this Web Site shall be governed by and construed in accordance with the law of Scotland. Disputes arising in relation to the same shall, unless otherwise expressly agreed, be subject to the exclusive jurisdiction of the courts of Scotland.

Links to other Web Sites

Certain (hypertext) links, advertisements or suppliers promotion will lead you to Web Sites that are not under the control of Killie Trust. When you activate any of these links, you will leave Killie Trust Web Site by opening a new window and we have no control over and will accept no responsibility or liability in respect of the material on any such other Web Site. By allowing links with third party Web Sites Killie Trust does not intend to solicit business or offer any security to any person in any country, directly or indirectly.

Force Majeure

Every effort will be made to carry out the contract but its due performance is subject to cancellation by Killie Trust or to such variation as we may find necessary as a result of inability to secure labour, materials or supplies or as a result of any act of God, War, Strike, Lockout or other labour dispute, Fire, Flood, Drought, Legislation, or other cause (whether of the foregoing class or not) beyond the sellers control.

Killie Trust

Website Accessibility

We have tried to make this website as accessible as possible and easy to use for everyone, regardless of circumstance or ability.

All our page templates comply with the WCAG Priority 2 checkpoints as a minimum requirement. And we make every effort to ensure that all the content on our site meets this standard too. We are making every effort to ensure that we don't exclude any users. For example:

  • We try to use clear and simple language.
  • We use alternative text for all our images 
  • Were possible the HTML we produce conforms to the standard: XHTML 1.0 Strict
  • We have tested the colours we use in the design for contrast.

We try to publish all our text content as accessible HTML rather than in other formats such as PDF. Where we do publish PDFs or other formats our policy is to make them as accessible as we can.